Wrapped in plain brown paper?

Readers of my zine will know I always judge a feminine hygiene product by its cover - packaging is an instant indicator of the taboo-breaky-ness (that's the technical term) of the pad or tampon company in question.

So I like the way Jeff Krichmar designed these:I like that the name is a riff on both 'time of the month' and 'rhythm'.

I like that the waxing of the moon and graded darkening of the boxes correspond to both the passage of time and (from what I can infer) the heaviness of your flow each day.

I like the colour not being pastel pink, the imagery not being abstract.

I like menstruation being linked to scientific fact, not misogynistic fantasy.

I really like the chart motif.

And what I like even more is that the writer of What Made Me Look said this about it when she posted a link to it on her blog:

"I wish there would be a tasteful packaging like this that you are not embarrassed to carry around in your handbag."

Awesome that the embarrassment factor comes from bad design.

Further thanks to Tina at swissmiss for indirectly making me look at what made me look.

Chella